Brand Identity
Amethyst owner, Elle Jensen, came to us in need of robust brand that is as warm and inviting as Elle, herself. We took her vision and ran with it, creating a brand with a backbone that balances structure and openness.
Visual Language
Light and dark, weighted but airy - Amethyst’s brand elements are a thoughtful dance. We created supporting patterns that express the intricacies of their approach to every facet of their company.
Brand Extension
Ever seen someone blow a handful of glitter into the air? That’s practically what Amethyst has done with their brand assets - we handed them over and they have brought them to life in an ever-expanding way.
